Dukaan.com is an idea that was launched nearly 25 years ago. It is the world's first "live book & commerce experiment" that covers three crucial aspects into one experience:
* Swadeshi - Our country is in dire need of promoting goods & services that are Made in India. We need to truly reduce our reliance on IMPORT and increase EXPORT. At Dukaan.com, we provide a full list of 100% Indian products - which keep on becoming part of the book. Available across the world.
* Time - Dukaan.com is an idea that will continue to evolve regularly. So, it is not static by futuristic.
* Ideas - The book will depend on USER PARTICIPATION to create content. So, every user of the platform becomes part of the idea with real interaction. The user can choose any role - like being a buyer, seller, retailer, advertiser, service provider etc.
So, Dukaan.com is not just one thing, it is a DYNAMIC COMBINATION of three things:
* An evolving book
* A platform for receiving goods & services freely that are primarily Made in India.
* An effort to promote trade imbalances and minimise deficits.